From the “Content I Love” Department: John Hancock LTC ad.
Posted on June 13, 2008
Filed Under Advertising |
“Is there anything in the world more dependable than the ebb and flow of the tides?” asks a recent John Hancock trade press ad. Yes, the copy answers . . . long-term care insurance from John Hancock.
“Since the beginning,” the ad continues, “the tides have marked the passage of time, rising and falling with a steady cadence. It’s with that same assurance that you can depend on John Hancock.”
The ad also mentions that the company has paid over $1 billion in LTC claims to 1 million policyholders over the last 20 years.
Simple, timeless, reassuring. Just the message boomers and retirees want to hear about long-term care insurance. Well done, JH!
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