Uncle Sam makes case for long-term care insurance.
Making the case for long-term care insurance has just gotten easier. That’s because the government has released new life-expectancy data, along with a new warning that Social Security does not pay for long-term care expenses.
According to the National Center for Health Statistics, age-adjusted death rates dropped sharply between 2005 and 2006, and life expectancy reached [...]
Want to attract more distributors? Think like a “cat.”
If your job (or one of your many jobs) is to attract your company’s distributors, then you’ve probably noticed something by now: They are independent “cats.” By this I mean, much as real cats do, they do things on their own schedule and for their own reasons. How to attract them? By abandoning dog-like [...]
From the “Content I Love” Department: John Hancock LTC ad.
“Is there anything in the world more dependable than the ebb and flow of the tides?” asks a recent John Hancock trade press ad. Yes, the copy answers . . . long-term care insurance from John Hancock.
“Since the beginning,” the ad continues, “the tides have marked the passage of time, rising and falling with a [...]
Agents on Second Life . . . what’s wrong with this picture?
Did you see the news that Aviva is setting up what it calls a free, invitation only “private island” on Second Life, the social networking site (read: virtual world)? Targeting current and prospective agents, the site will reportedly provide free virtual gifts, training, and a private “wellness toolbar”.
OK, I must admit, I don’t know much [...]
Does your web site have a case of product-itis?
Insurance company web sites seem to have a chronic case of product-itis. By this I mean, they talk a lot about their various products, but often fail to integrate useful information about the financial-planning issues that create the need for those products.
The MassMutual Financial Group web site is a perfect example of this. The six [...]
Let’s motivate consumers to address retirement healthcare.
Developing annuity, long-term care, or health savings account collateral? Then here are some numbers for engaging your prospects. According to new research out yesterday from the Employee Benefit Research Institute, a married couple with median drug expenses would need current savings of $194,000 to have a 50% shot at covering all of their health-care expenses [...]
Should communicators promote ethical selling?
Once upon a time, ethical conduct wasn’t an issue in the financial services business. Sure, some producers got caught cooking policy illustrations and others got snared calling an insurance product an investment. But by and large, the vast majority of producers were ethical, and consumers assumed their financial advisors had integrity.
Has life ever changed! It’s [...]
