New Gorilla Web Site for Preretirees and Retirees
Have you seen Axa Equitable’s new MyRetirementShop.com web site? It’s a content-driven site designed to provide lifestyle-related information and services to retirees and preretirees. I recently checked it out and was struck by a few things.
The breadth of the site is amazing. It ranges from home and family issues, financial matters, and health and [...]
Does your web site have a case of product-itis?
Insurance company web sites seem to have a chronic case of product-itis. By this I mean, they talk a lot about their various products, but often fail to integrate useful information about the financial-planning issues that create the need for those products.
The MassMutual Financial Group web site is a perfect example of this. The six [...]
Let’s motivate consumers to address retirement healthcare.
Developing annuity, long-term care, or health savings account collateral? Then here are some numbers for engaging your prospects. According to new research out yesterday from the Employee Benefit Research Institute, a married couple with median drug expenses would need current savings of $194,000 to have a 50% shot at covering all of their health-care expenses [...]
