“Content Marketing” . . . Where Have You Been All My Life?
There’s been a lot of talk lately about “Content Marketing.” So much so that I’ve been wondering whether CM might become just another fad . . . what blogs were before tweets hit the fan.
But I think the CM concept might have wings. That’s because CM rests on some timeless principles:
Potential buyers need information before [...]
Are you building the confidence of female buyers?
When it comes to financial planning, U.S. women may lack confidence, but are serious about building their financial knowledge, especially about planning for—and living in—retirement. That’s the bottom line of a new study from Allianz Life.
This comes as little surprise, of course. But what’s really interesting is that almost half (46%) of the 1,443 women [...]
Want to attract more distributors? Think like a “cat.”
If your job (or one of your many jobs) is to attract your company’s distributors, then you’ve probably noticed something by now: They are independent “cats.” By this I mean, much as real cats do, they do things on their own schedule and for their own reasons. How to attract them? By abandoning dog-like [...]
Let’s motivate consumers to address retirement healthcare.
Developing annuity, long-term care, or health savings account collateral? Then here are some numbers for engaging your prospects. According to new research out yesterday from the Employee Benefit Research Institute, a married couple with median drug expenses would need current savings of $194,000 to have a 50% shot at covering all of their health-care expenses [...]
