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Business Success Tools. LLC, web content

Business Success Tools LLC
Business Success Tools, LLC retained Avanza Communications to develop content for its second-generation web site. The result: an information-rich site that makes a strong connection between customer needs and firm capabilities.

Sample content: 
The Vicious Cycle of Doing”

In business today, leaders, managers, and front line people are caught in a vicious cycle of doing with precious little learning from their doing. Unfortunately, this leads to performing the same activities again and again, regardless of whether they are effective or even consistent with tomorrow’s challenges. What’s wrong with this picture? It doesn’t include two key aspects of effective learning: reflective observation and experimenting with new goals and activities.

Coaching is designed to provide these two missing pieces. Coaches provide a safe harbor for reflecting on past decisions and extracting the lessons learned from them. It also provides encouragement for establishing non-traditional goals and for experimenting with new activities and skills in an environment of safety and acceptance.

By encouraging doing and learning along with reflection and experimentation, coaches help their clients unleash extraordinary performance improvements and increased satisfaction.”

Go to BusinessSuccessTools.biz

International Expansion Consultants web site content

International Expansion Consultants is a management advisory firm that helps companies expand distribution through franchising, licensing, and other methods. Because becoming a franchisor is so complex, the company wanted a web site that would enlighten prospects about the franchising process, attract qualified prospects, and screen out inappropriate franchise candidates. They hired Avanza to organize and write their first-generation site, with a strong focus on prospect and client education.

Sample content:
Growth Advisors to Companies with Dreams”

screenshot   You know what it takes to run a successful business. But what do you do for an encore? Do you add corporate locations? Franchise your company? License your business concept? Or do you consider forming a distributorship?

If you're committed to growing your business, but don't know the best approach, it's time to speak with International Expansion Consultants (IEC), growth advisors to companies with dreams.

Since 1993, we have been helping clients large and small envision their growth potential, plan their growth strategies, and achieve their profit objectives. Devising highly effective franchising and licensing systems is our specialty. And our passion is helping clients achieve profitable, sustainable growth.

Interested in expanding your scope of distribution or creating more effective operational systems? Then we encourage you to explore our site.”

Go to ExpansionExperts.com

Connecticut-based insurance and financial planning firm, newsletter content

This highly successful financial firm serves family business owners almost exclusively. Although they had great visibility through a series of public seminars, they had no method to build and maintain their client relationships. The firm commissioned Avanza to develop and publish a quarterly client newsletter and to create a more effective capability brochure.

Sample content:
The Killer Disease and the Cure.”

There’s a killer disease stalking family businesses. Once it takes hold in a firm, it clouds the owner’s judgment and saps the company’s financial strength. It paralyzes decision-making at critical periods in the firm’s growth. And worst of all, it can threaten a company’s ownership succession. The disease? Lack of objectivity.”

Portfolio by industry arrow Insurance and Financial Services | Management Consultant/Professional Services | Entrepreneurial Ventures | Publishing | Healthcare | Technology

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Online content has propelled many an upstart organization to fame and profitability.”

David Meerman Scott, author of Cashing in with Content



Harry Lew is not only a keen business writer and editor, but he’s also savvy business person.  This helps him deal with complex business issues and products.”

Pam Butterfield, President, Business Success Tools,  LLC

Avanza Communications, LLC. (860) 621-9358.
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